MTP Meets The Challenge With consumers barraged by more than 3,000 messages each and every day, it is more challenging and frustrating than ever to reach customers. To avoid advertising messages: - They play commercial-free CDs and tapes in their cars. - They zoom past commercials on TV with devices like DVRs. - They push the delete button when an ad pops up on their computer. - They throw out newspapers after just one day. Magazines are a special medium. In addition to having an extended shelf life, magazines provide consumers with a positive and intimate connection between advertising and readers that no other media can claim. A groundbreaking magazine-reader analysis from Northwestern University's Media Management Center indicates that 90 per cent of magazine readers pay attention when reading a magazine! Dynamic Logic, a media research firm, reports that when comparing, magazines, the internet and TV, magazine advertising is the most powerful medium to influence purchase intent nearly 3 to 1 over TV and more than 5 to 1 over the internet! MTP offers a truly unique opportunity to target your best market: your own customers!

MTP works ... with you and for you

MTP professional staff will
- prepare timely, relevant and interesting articles specifically written for your customers
- design your magazine with beautiful photos and compelling graphics that invite readership and prolong shelf life
- sell advertising to local and national organizations allied to your operation
- print and bind your magazine on high-quality glossy stock
- arrange distribution of the magazines to your customers homes
- ship additional copies to your headquarters or to store locations

MTPs pledge to you:

To work closely with you to provide your organization with a creative, colorful and customized magazine that blends editorial and advertising to target your customers in an innovative, insightful way.